What's On My Mind

Prospecting: The Bottomline

by Cecile Cinco

In any selling, a sale comes from something. It could be from advertisements, which almost everything you see out on the streets are. The TV, most especially, making you even spend to be advertised to. It can also be a word of mouth or a referral. Someone got satisfied and you got another sale. It can be through some telemarketing or fax marketing and by this it means your come-on is catchy enough. It can also be that you joined some mailing lists that gets you updated on what’s the latest offer.

Whatever the marketing technique was used it is called prospecting or getting a lead. But you don’t want just any lead. You want to have a qualified lead to get a higher batting sales average.

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