by Cecile Cinco
Did you notice that advertisements are geared towards getting the approval of kids and women? Why not? Kids and women are mostly at home more than the men. Besides, if men were at home, it would be most likely that they are watching their favorite sports channel…and that sports channel will be the avenue for advertisers to show their products geared towards men like an energy drink. (With the popularity of work-at-home jobs, everyone will be at home!)
Since most women do housework, the ease of work would be in her mind so she can do other things. More often than not, the TV is on to keep her company. That’s when she goes to a channel that showcases different household items like some do-it-all blender, easy-wash-and-all-in-one vegetable slicer/grater/mincer, handy-and-suck-all vacuum cleaner or not-only-floors-but-also-walls-and-windows all-around mop. On the health side, it has always been on TV anything that has to do with getting those abs flat from something handy like waist band and those butterfly things with tiny electrical pulses that tickle you (forgot the name) to big items that you ride on to get all the exercise you need.
As I walk the market’s dry section or even some department stores and malls, I see these items with a tag or sticker “As Seen On TV!” They are not related at all to those selling on TV! Why? I guess because TV works!
Those who are interested and able at that moment, will call, primarily to get certain discounts when they do within a certain amount of time.
So if you are selling something, you might want to consider the TV but be sure to find reputable direct response advertising agencies before doing something drastic. 
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