by Cecile Cinco
Here where I live, there are several bus companies you can rely on to bring you to different directions. One thing in common, though, is having “video on board” as part of their come-on. If not a movie, it will be the TV that is on.
One bus company saw a different angle. What you see is a series of short entertaining stuff, be it an MTV, a YouTube video, a TV food show, fashion show, but in between, there are ads of different sorts. While traveling for more than an hour, you’ll see it loop back.
Having this digital signage is not limited in buses but where many people are waiting like terminals, malls and parks. When there’s nothing else to see, your tendency is to watch, even if it’s just as an…and even if you have looped several times.
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