What's On My Mind

Getting Personal

by Cecile Cinco

For those who have been on the net since a decade ago, you will notice that marketing has changed. It used to be that every marketing ploy reads the same. It was meant for the general public. Now, you have your name attached to it and it looks like the author of the email is directly writing to you.

Why the change? Because they realized that personal touch matters.

The same is true with gifts. When you receive a gift from someone, would you not prefer it to be personal? When you send yours, why not make them personalized gifts also? It’s what makes them special.

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