by Cecile Cinco
Who dictates what you wear? The fact that you are in front of a computer, it is safe to say that you are not one of those who live in the slums with tattered clothing also known as rags. They are the ones who are limited. What they wear are often what they only have.
That power of choice is what makes people follow the dictates of fashion or make their own. Others say they do not care what the current fashion is because they stick with the standard. It is brilliant because the clothing does not get out of style.
Marketers have used the power of advertising on t shirts as well. Companies will give them out to people who are likely to wear them. Advocacy groups are also using this ad technique in spreading their messages. How about getting personal? They are not left out as there are custom t shirts cheap enough for single buys. Again, the message that you choose to wear speaks also of yourself. People can understand if one is wearing an ad shirt and can simply disconnect the wearer from the ad. If it is a campaign or a message or a stand, you can be pretty sure that the wearer and the message get connected. It is your choice. Are you willing to put your name behind the message?
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